Jetour brand launched in Saudi Arabia amid epidemic2020-07-24
The Jetour Brand Launch Ceremony took place at Jeddah Jetour Flagship Store on July 16 Local Time, with the theme "Drive Your Future". The event displayed the features and advantages of Jetour vehicles through live streaming, and showed Jetour has ranked among high-end auto brands in Saudi Arabia. Present were over 150 guests, including journalists from local mainstream media, VIP customers and industrial experts. The senior executives of Jetour's dealer in Saudi Arabia addressed the ceremony. Chen Jiacai, General Manager of International Marketing, Chery Commerce Vehicle, delivered a video speech.
Amid the epidemic, the Saudi Arabian government has taken rigorous measures to restrict mass gatherings. The Saudi Arabia dealer reported the event to the government, communicated with relevant departments, changed the event program many times, and finally confirmed it would take place on July 16. The event consists of three online and offline sessions with the attendance of each limited to 50.
The dealer's elaborate efforts show its great attention to and full trust in Jetour due to its "hardcore" quality. "Owing to its exquisite styling and superior performance and quality, Jetour has achieved brilliant sales in a short time as a new market player in Saudi Arabia," said Sultan, chairman of the dealer, adding, "Besides, Jetour's outstanding after-sale services, reasonable prices and ultra high cost performance are key to its market success."
To meet Saudi Arabia's robust market need, in the last few months, Jetour has rapidly expanded its network in Saudi Arabia by opening 12 sales and after-sales service centers in key Saudi Arabian cities; and the figure will continue to rise, said Wael, CEO of Jetour's dealer in Saudi Arabia.
Saudi Arabia is one of Jetour's most important international markets, Jetour vehicles have improved greatly in reliability, durability and safety through hundreds of tests and validations, and Jetour will work together with the Saudi Arabian dealer to continuously deliver the best services and new high-end products to Saudi Arabian consumers, said Chen in the video.
The launch of the Jetour brand in Saudi Arabia means Jetour has deepened its globalization strategy in the Middle East, symbolizes a more integral global layout of Jetour, and adds splendor to Jetour.
The Middle East has always been a market of strategic importance to Chinese brands that have kept expanding their market shares in this region in recent years. The successful launch of the Jetour brand in Saudi Arabia is of great significance to the further development of the Jetour series in the Gulf and the Middle East.
As a famous Chinese saying goes, "The strong pass of the enemy is like a wall of iron, yet with firm strides, we are conquering its summit." Jetour is soaring amid the epidemic and expanding its brand influence gradually. We believe it will go more steadily and confidently under the "Belt and Road" initiative and consumers worldwide will experience its superior quality.